Elanco: Optimizing Campaigns Across Multiple Channels and Markets
Four different markets - one dashboard
Elanco, a global leader in animal health, runs extensive digital marketing campaigns across multiple platforms, including Facebook, Google, Display, DV360, Native, and Instagram. However, their marketing team faced several issues:
Siloed data sources, making it nearly impossible to get a clear overview of marketing performance across all platforms.
Lack of budget efficiency, as they couldn’t easily determine which campaigns were delivering the best ROI.
Time-consuming analysis, with marketing teams spending hours compiling reports instead of optimizing campaigns.
Difficulty identifying trends, preventing them from making proactive adjustments to marketing strategies.
The solution for Elanco
Mastering and streamlining data needs
01
Cross-platform and cross-country integration
We combined all of Elanco’s marketing data from Facebook, Google, Display, and other platforms into a single, easy-to-navigate dashboard that provided a holistic view across Denmark, Norway, Sweden, and Finland.
03
Customized KPI tracking by market
Instead of generic reports, we tailored the dashboard to focus on the key performance indicators that mattered most to Elanco in each of the four countries.
02
AI-powered analytics
Our platform did more than just aggregate data—it provided AI-driven insights that highlighted performance trends, anomalies, and optimization opportunities for each country.
04
Real-time budget allocation insights
Our dashboard helped Elanco’s marketing team dynamically adjust their spend based on what was driving the best engagement and conversion rates in each country.
Results of delivering the right data platform for Elanco
With the implementation of Adinsights, Elanco experienced a significant transformation in how they managed their marketing efforts across multiple countries:
Time spent on reporting and analysis reduced by over 60%
Enabling marketers to focus on campaign optimization.
Improved campaign performance in each market
As they could quickly identify which marketing efforts were generating the best results.
Agility in decision-making across regions
Allowing their marketing team to react in real time to changes in campaign performance in Denmark, Norway, Sweden, and Finland.
Better budget utilization per country
Ensuring that every advertising dollar was spent in the most impactful way for each specific market.
join the success
Don’t just take our word for it
"A digital media reporting solution, customized to our needs, not only provides us with an intuitive, at-a-glance overview of all our initiatives, but also significantly reduces the lead time on accessing performance data."
Camilla Hansen | Elanco
Nordic Regional Manager
Performance
Boost efficiency by tracking marketing performance across platforms. Combine data, platforms, sales data to uncover trends, and optimize strategies to meet your goals.
Management
Streamline decisions with high-level overviews of sales and financials. Easily track key performance indicators and support informed strategic planning.
Analytics
Unlock insights with advanced analytics and visual dashboards. Spot trends, predict outcomes, and make data-driven strategic decisions effortlessly.
Campaign
Optimize marketing with real-time campaign tracking across channels. Integrate data from social media, email, and PPC, and adjust strategies instantly to boost ROI.
Learn more about our dashboards
What Is a Marketing Dashboard? A Practical Guide to Understanding and Using It
Maximize your marketing impact with actionable insights from interactive dashboards.
Why data dashboards Are Essential for Modern Marketing in 2025
Discover how a marketing dashboard can centralize your data, simplify decision-making, and boost campaign performance—all in one place.​
Ready to scale and optimize your marketing data?
Ready to scale and optimize your marketing data?
Get access to our templates or let’s showcase through a free meeting!
Get access to our templates or let’s showcase through a free meeting!
